Top 8 Women's Underwear Brands: Comfort, Style and Intimate Health

Written By - Gaurav Parab

women underwear brands

When it comes to women’s lingerie brands in India, there are a ton of options out there. But let’s be real: there are only a select few brands that provide comfort and wellness without compromising on style. And if you take skin sensitivities into account the list gets shorter. We’ve all had that one bra or panty that felt like a mistake the second we put it on. The good news? You don’t have to settle anymore! Here are the top 8 women’s underwear brands that tick all the boxes:

Intimate Queen

women underwear brands

Intimate Queen is one of the best innerwear brands in the Indian lingerie market. This wellness intimate wear brand offers some of the most comfortable and well-tailored products without losing a sense of verve. The secret? Unlike conventional lingerie brands, Intimate Queen focuses on health-conscious, sustainable materials to reduce irritation and bacteria buildup, making their products especially appealing for women with sensitive skin. Intimate Queen’s products are made from luxe, Oeko-Tex-certified fabrics that keep your pH in check, fight bacteria, and wick away moisture—so you stay fresh, comfy, and totally unbothered all day. With body-adaptive fits, it hugs your shape through every change—so you don’t have to keep buying new pieces just because your body fluctuates. Whether you’re expecting, postpartum, or just going through the ups and downs of life, our maternity-friendly designs have your back keeping you comfy and supported, always. If you’re looking for lingerie that feels effortless yet luxurious, Intimate Queen is worth checking out.

Best-selling products:

Ceramide Bra

Meet Intimate Queen’s Ceramide Wireless Bra—super light, crazy comfy, and packed with skin-loving ceramides for all-day moisture. No wires, no friction, just a smooth, breathable fit that feels like a dream! What sets it apart from other brands is the fabric itself. The fabric is infused with essential ceramides derived from plants to provide a cooling effect 24/7.

Lemon Bae

The ultimate seamless underwear, Lemon Bae feels like a second skin! The gusset lining is made of lemon peels & other citrus waste for all-day freshness, it’s breathable, moisture-wicking, and adapts to your body—no digging, no panty lines, just pure comfort! The fabric is called “Airybliss” designed by Intimate Queen.

Corn Bae

Meet Lacy Corn Bae—the breathable, all-weather underwear you’ll never want to take off! The crotch area is made from eco-friendly corn fabric and cotton. It’s ultra-soft, moisture-wicking, and adapts to your body for a no-dig, no-itch fit. Stay fresh, comfy, and irritation-free—no matter the weather!

Jockey

Jockey has become a household name when it comes to innerwear, and for good reason! They’ve earned a solid reputation for providing comfort, durability, and practicality that you can rely on. Whether you need a breathable cotton brief, a supportive sports bra, or seamless underwear for all-day wear, Jockey has options for every occasion. The brand is known for its classic, no-fuss designs that prioritise fit and functionality, making it a go-to for women who want reliable, long-lasting lingerie. Plus, you can find Jockey pretty much everywhere—online, in stores, you name it. So, no excuses for wearing uncomfortable lingerie! If you want innerwear that’s comfy, durable, and never lets you down, Jockey is a total no-brainer! That said, its designs are often considered basic or one-dimensional, with fewer trendy or fashionable options compared to other brands.

Zivame

Zivame offers a ton of innerwear options which include bras, panties, shapewear, sleepwear, and activewear. Zivame caters to various body types with comfortable, body-friendly designs, including wireless bras, seamless lingerie, and maternity-friendly options. The brand also offers shapewear and activewear, blending style with functionality. Positioned as a mid-range brand, Zivame makes quality lingerie more accessible with frequent discounts. Although Zivame started as an online brand, it has since expanded into stores across India, giving customers the option to shop in person. On the downside, some users have reported inconsistencies in sizing across different product lines.

Clovia

Clovia is that fun, budget-friendly lingerie brand that’s all about mixing comfort with cute, trendy designs. Whether you’re looking for everyday basics, flirty prints, or shapewear that actually fits, Clovia’s got you covered. Clovia isn’t just about looking good; it’s designed to support you through all of life’s changes, from workouts to lazy Sundays. With a mix of fun styles, practical picks, and body-friendly fabrics, it’s no surprise that Clovia is one of the most reputable women’s underwear brands. That being said, its affordability sometimes comes at the cost of durability, as some customers report fabric wear and tear over time.

Enamor

Enamor is one of the most popular premium women underwear brands in India. Enamor offers a range of bras, panties, shapewear, and loungewear that feel as good as they look. Enamor focuses on high-quality fabrics and expert tailoring. Their collections feature breathable cotton, soft microfibers, and lace detailing that elevate both comfort and aesthetics. Whether you’re after everyday essentials or something a bit more luxurious, Enamor delivers with its sophisticated yet practical designs. However, Enamor's premium pricing can be a drawback for budget-conscious shoppers.

Amante

Amante is an incredible mid to premium level lingerie brand from South Asia. Their collections cater to various needs. Comfort is the heart of Amante; their underwear is light and breathable, providing a barely-there sensation, which is a huge blessing. The brand offers a blend of functionality and fashion. They come out with seasonal collections with unique designs to keep things fresh. Although comfort takes the center stage, the brand is known for ethical sourcing and eco-friendly manufacturing, which is the perfect icing on the cake. The only drawback of the brand is that its availability in physical stores can be limited, making it harder to try before purchasing.

PrettySecrets

PrettySecrets is a lively and youthful lingerie brand that embraces trendy designs, vibrant colours, and everyday comfort. If you’re into cute and playful styles that don’t skimp on fit, this brand is definitely one to explore. Their collection features everything from bras and panties to sleepwear, activewear, and swimwear, all crafted to be both stylish and practical. One of the standout features of PrettySecrets is its affordability—you can snag fashionable lingerie without breaking the bank. Although PrettySecretsi is a great budget choice, some customers report quality issues in their lower-priced products. The brand often rolls out discounts and bundle deals, making it super easy for budget-savvy shoppers to find something they love.

Marks & Spencer

Marks and Spencer is a British retail giant. Since entering India, M&S has expanded its reach with multiple stores across major cities and a strong online presence, making it easier for Indian shoppers to access its products. Marks & Spencer lingerie is that perfect mix of chic, comfy, and totally reliable—basically, the kind of lingerie you never regret buying. Additionally, M&S is making moves with eco-friendly fabrics and ethical sourcing, so you can feel good about your lingerie choices. However, Marks & Spencer's lingerie is often positioned at a higher price point compared to some other brands, which may be a consideration for budget-conscious. Also, the choices of fabrics are conventional & not futuristic.

With so many brands stepping up their game, you can finally have it all—comfort, style, and sustainability, all wrapped up in lingerie that actually fits your life. You don’t have to settle for itchy lace, awkward fits, or overpriced hype anymore. With more brands putting real thought into design and material choices, the customer—you—are the real winner. So go ahead, upgrade your top drawer and find lingerie that makes you feel amazing every single day!

IntimateQueen