Wellness
It's Not You. It's Your Underwear: 3 Years of Redefining Intimate Wellness
By Heli Kools, Founder - Intimate Queen Three years ago, I set out to fix something I thought was broken in my body, only to realise it was my underwear. That realisation gave birth to Intimate Queen. I wasn’t alone in this discomfort. Women everywhere, bottom-heavy, between sizes, sensitive, athletic, or simply tired of compromising, were dealing with the same thing: underwear that didn’t fit, didn’t breathe, and didn’t care. We weren’t here to make something pretty. We were here to make something right. And in July 2025, as we celebrate three years of Intimate Queen, I write this with immense pride, gratitude, and a vision that's more global than ever. A Journey Rooted in Realness Like many women, I’ve lived the frustration of adjusting uncomfortable underwear all day, of rashes in summer, of moisture that made me change 2–3 times a day, and of spending on pH washes that never worked.What if the problem was never your body but your underwear?That’s when my sister Neli and I decided to reimagine intimate wear not just for us, but for every woman who’s ever felt unseen, unfit, or unwell in her own skin. A Science-First Approach to Skin Wellness We turned to what matters most: the skin. Not just the skin you see, but the skin no one talks about. Your intimate skin is thinner, more absorbent, and more prone to imbalance than any other part of your body.And yet, we wear synthetic fabrics. Tight elastics. Heat-trapping layers. And then wonder why discomfort shows up uninvited. So, we worked with various labs, researchers and advisors to ensure our fabrics were: pH-balancing Antibacterial Moisture-wicking Friction-free Breathable Temperature-regulating We explored global reports on vulvar discomfort and microbiome imbalance, and created something that hadn’t existed before, intimates inspired by scientific research and tested for real-life performance. 💡 Did You Know? The skin in your intimate area is 10x more absorbent than your facial skin.But while we layer serums, sunscreens, and masks on what’s visible, we often ignore what touches our most sensitive skin all day.We believe that wellness starts from underneath. 10,000 Women Strong And a Movement BeginsOver 10,000 women trusted us before we ever advertised.Their stories, their feedback, and their belief helped us refine every single product we launched.Because this isn't just a brand.It’s a growing community of women choosing wellness over trends, science over fluff, and themselves over societal silence. Now in the US & UAE, Because Comfort Shouldn’t Have Borders We’ve heard stories from women in Dubai who change their underwear three times a day due to heat and humidity. From New York-based active women, struggling with friction and odour. From mothers in Abu Dhabi, looking for breathable options postpartum. We listened. And now, we’re proud to share: 🌍 Intimate Queen is available in the US, UAE, and UK through our global store www.intimatequeen.com With localised delivery and fulfilment, women across climates can now experience body-adaptive, skin-kind designs made for everyday movement and every stage of womanhood. Because skin health doesn’t stop at borders, and neither does your comfort. Looking Ahead: Our Vision Remains Intact We started small. Bootstrapped. No investor rush. Just purpose.Our fabrics are plant-powered, made from lemon peel, corn PLA, yew tree, and regenerated cellulose, OEKO-TEX certified, and tested for antibacterial and pH performance.We’ve planted over 3,000 trees, offset our carbon footprint, and stayed rooted in what matters most:Softness. Science. And Reimagined Comfort. Thank You, From My Heart To every woman who believed in us, shared with us, and came back for more, you are the real Intimate Queen. And to those discovering us now, welcome to a new standard in innerwear.One that listens to your skin, responds to your cycle, and redefines what comfort truly means. Here’s to lingerie that fits your body.That honours your wellness.And that never asks you to shrink to fit in. With love and deep gratitude,Heli KoolsFounder, Intimate Queen 🌿 Now Shipping to the US, UAE, and UK Explore science-backed, plant-based innerwear at 👉 www.intimatequeen.com Indian Store: www.intimatequeen.in
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Yew Tree Fibre: The Plant-Based Undies for Sensitive and Hormonal Skin
Yew Tree Fibre: The Plant-Based Undies for Sensitive and Hormonal Skin Is your skin suddenly more reactive than usual? Maybe your go-to underwear now causes redness. Maybe your inner thighs feel rashy after a long day out. Or maybe — like many women — your skin changes with your cycle, becoming more tender, more hormonal, and harder to predict. You’re not alone. At Intimate Queen, we’ve spent years studying how hormonal shifts affect intimate skin. And what we’ve found is simple but powerful: your skin needs nature, not chemicals, to truly rebalance. That’s why we created a first-of-its-kind intimate wear range using Yew Tree Fibre, a plant-based, anti-inflammatory textile known for its calming, skin-repairing properties. Let’s dive into what makes it so transformative. — 🌿 What Is Yew Tree Fibre — And Why Does It Matter? Derived from the bark of the Himalayan Yew Tree, this fibre isn’t just soft — it’s deeply therapeutic. Yew trees have been used in traditional wellness rituals for centuries, celebrated for their anti-inflammatory, antibacterial, and detoxifying properties. In textile form, this rare fibre carries bioactive compounds that can help: Reduce skin sensitivity & inflammation Soothe hormonal rashes and redness Balance skin prone to breakouts or irritation Calm the microbiome of your intimate area Unlike conventional synthetic fibres, Yew Tree Fibre works with your skin’s natural rhythm — especially during hormone fluctuations triggered by periods, stress, PCOS, or perimenopause. — 🩲 Why Hormonal Skin Needs Special Care Your intimate skin is one of the most absorbent, sensitive areas on your body. And it reacts — fast — to stress, sweat, and synthetic friction. Hormonal imbalances (like estrogen drops or progesterone spikes) can make this worse, leading to: Dryness and tightness Unexpected rashes or friction burns Increased pH imbalances (hello, itchiness) Heat sensitivity or sweat rashes in humid climates Wearing the wrong underwear during these phases can worsen the issue — which is why your lingerie needs to do more than look good. It needs to protect, soothe, and support your wellness. That’s the Intimate Queen promise. — 🧘♀️ The Skin-Wellness Benefits of Yew Tree Fibre Here’s why this fibre is quickly becoming a cult favorite among wellness-focused women across India, the UAE, and beyond: ✓ Hypoallergenic & pH-Safe Formulated without harsh dyes or finishes, Yew Tree fabric supports your skin’s delicate microbiome and reduces your risk of irritation. ✓ Naturally Antibacterial Helps prevent the buildup of odor-causing bacteria, especially on hot, sweaty days or during your period. ✓ Breathable & Thermo-Regulating Feels cool in summer, warm in winter — keeping your intimate area comfortable and dry throughout the day. ✓ Feels Like a Second Skin Cloud-soft, light, and designed for all-day wear. Ideal for people with eczema-prone or reactive skin. ✓ Supports Hormonal Skin Cycles Whether you're ovulating, menstruating, or moving through perimenopause, Yew Tree Fibre adapts to your body’s changing needs. — 🩵 Designed for Real Skin, Not Runways At Intimate Queen, we aren’t chasing trends — we’re pioneering solutions. We collaborated with textile experts, wellness researchers, and dermatologists to ensure Yew Tree Fibre is more than a material — it’s a wellness tool. We pair this fibre with our signature flat-lock seams, cotton gussets, and moisture-wicking linings — creating underwear that supports you from the inside out. It’s not just about feeling sexy. It’s about feeling seen, soothed, and supported. — 👭 Who Is Yew Tree Fibre Perfect For? We recommend our Yew Tree Bae collection to women who: Experience rash-prone or itchy intimate skin Have hormonal conditions like PCOS, endometriosis, or perimenopause Live in hot, humid climates like Mumbai, Chennai, Dubai, or Jakarta Sweat easily or experience inner-thigh chafing Want a plant-based alternative to synthetic lingerie Are building a wellness-first lingerie drawer — 📦 What Customers Say “I never realised how irritated my old underwear was making me until I tried Yew Tree Bae. No rashes. No itching. It’s like my skin can breathe again.” — Amrita, Mumbai “My PCOS flares always gave me painful chafing. These undies saved me during my cycle. I won’t wear anything else now.” — Sarah, Dubai — 💌 How This Blog Can Help in Cart Recovery Still deciding if plant-based lingerie is worth the switch? Here’s your gentle nudge. Yew Tree Bae isn’t just a pair of undies — it’s relief stitched into every seam. A wellness tool designed for your hormonal rhythm. And a quiet luxury that your skin will feel instantly. If you’ve added a pair to your cart, don’t second-guess it. We’re offering first-time customers 10% off when they complete their purchase today. Because your skin deserves better — and so do you. [CTA: Complete My Order →] — 🙋♀️ Quick FAQ Q: Can Yew Tree Fibre really help with skin irritation? A: Yes. Its natural anti-inflammatory properties help reduce skin stress, calm redness, and restore balance during hormonal shifts. Q: Will the fabric feel too delicate or thin? A: Not at all. It’s luxuriously soft yet durable enough for daily wear — think second skin, not tissue paper. Q: Is this safe for intimate wear? A: Absolutely. Our entire Yew Tree Bae collection is pH-friendly, dermatologically tested, and free from synthetic irritants. — 🪴 Final Thought Sensitive skin isn’t a flaw. It’s a signal — a whisper from your body that it wants more care, more calm, more kindness. Yew Tree Fibre is our love letter to skin that feels everything. And now, your lingerie can feel like skincare, too. Ready to try wellness you can wear? [CTA: Shop Yew Tree Bae →] — Would you like a version of this blog repurposed for your abandoned cart email sequence or as a short Instagram carousel script? 🪴 Meta Title: How Yew Tree Fibre Calms Hormonal & Sensitive Skin | Intimate Queen 🌸 Meta Description: Discover how Yew Tree Fibre, nature’s anti-inflammatory wonder, soothes hormonal, reactive, and sensitive skin — especially around your intimate areas.
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